"Imagine clothing in the rhythm of music"

babu et moi is a design company whose goals are to present its artistic vision by introducing an innovative style of clothing and art - a style that is young, eccentric, full of energy and somewhat theatrical. We view fashion design primarily as an art and want to bring something new and unique to the fashion world. Our main interests are streetwear and performance wear.

babu et moi's principal designer, Rowena Jozic, has been immersed in art her entire life. She studied painting and drawing in Florence, Italy and fashion design at TEKO design academy in Denmark.

Inspiration comes to us from music, travel, dreams, films, people, visions of future and the soul of every-day life.

At the base of brand identity of babu et moi is the belief that the brand must be dictated by artistic vision, rather than market requirement, sales projections and catering to the fetishes of age and trend based target groups. A person should identify with a style not because the style is "in" but, much like other pieces of visual art, because the person is moved by the artistry of the artist, in this case the designer. We want to present a style that is timeless, unique, original and is not influenced by recipes for trends of the consumer oriented masses. Our hope is to liberate people from limits of clothing stereotypes that have developed over time.